Deni
Branding
Deni Kubricka’s business is working with influencers, executives, leaders, empaths in high-stress, high-pressure environments guiding transformations toward optimal wellness. My job was to create a logo that radiated boundaries, empowerment and wellness.
01 The Goal
Deni’s personal business is built upon being a self-care coach or empowerment expert so the logo needed to relate to redefining boundaries.
02 The Problem
The issue – how do I create a personalized logo revolving around borders/ boundaries? You’ll see that some of the ideas I came up with played with this very simple attribute until I started thinking about what it meant to bring wellness and empowerment to an individual by creating healthy boundaries. Whole Person Wellness is what Deni had mentioned as a tagline, so what better to represent this idea with than a circle – whole. Done deal right? Not so fast, her business also has a model structured like a pyramid or a triangle which is at the core of her process. This is where I took everything I liked from other concepts putting them together (boundaries and a triangle forming a pyramid) and ending up with the final product.
03 The Result
The results were a well curated, hand-crafted, personalized logo that is the embodiment of Deni's core values.
