Jump Lifestyle
Branding
JUMP is a holistic approach to personal training. The owner Hedi is putting together a team of holistic practitioners to give a full body makeover to her clients.
01 Goal
For this start-up the client wanted something fresh, modern, ethical, humble, confident, and supportive.
02 Approach
The concept I had behind my ideation and sketches was movement and motion. The business prides itself on health, fitness and wellness thus why in my approach I carried out a wide variation of logos. All different ways that set motion and movement.
03 Result
A logo that has consistency (achieved by the weight of the logo) and motion (achieved by the aesthetics). Consistent in the service provided and motion in the actions that are involved. These characteristics will help for future development of the start-up strengthening its brand.
